Yesterday our good friends at Wilson Sporting Goods announced the launch of two new equipment customization platforms for Wilson Ball Gloves and DeMarini Bats. Both Wilson and Demarini are providing an enhanced and socially-sharable user experience on a mobile-friendly website, allowing baseball and softball players to personalize high performance gloves and bats to their own specifications. Instead of grabbing something standard off the shelf you now get to design the perfect piece of equipment for yourself! For more than three years, Wilson has been allowing players of all ages to customize their gloves, using the same models and design options available to professional MLB players. The updated platform now allows players to customize the premiere Wilson A2K glove series and the Wilson A2000 Glove series, along with a new user experience and new personalization options.
Busted Wallet was recently given an early peek inside the both customization websites and they are offering a great user experience and you will find yourself constantly tinkering and altering your design to get the perfect customization for your gear.
“We understand that ball players view their gloves and bats as extensions of themselves as athletes and individuals. For years, we’ve worked closely with professional players to create the highest performing, highest quality products that also reflect their individual personalities. With these two new websites, we can now bring that same offering to athletes everywhere and push baseball and softball equipment offerings into new territories.” – said Jim Hackett, GM of Baseball/Softball at Wilson Sporting Goods
In addition to offering glove customization the company has expanded the efforts include high performance bats from its DeMarini brand. DeMarini is using the 2015 ONE for the customization platform. DeMarini platform, which includes the brand’s top Baseball, Slowpitch Softball, and Fastpitch Softball models (coming April 2015), allows athletes to customize bats from top to bottom to create a bat that is uniquely their own and truly one-of-a-kind. For our avid readers you will recall the DeMarini ONE was one of the top softball bats of 2014 in our slowpitch softball bat ratings for last year. Both platforms are designed to a part of a social experience where you can share your custom pieces via social media and email. The two new platforms allow consumers to “share each custom masterpiece” with family, friends and teammates via email and social media channels.
For a preview of DeMarini’s customization experience check out the embedded video below…
[youtube http://www.youtube.com/watch?v=ZrdcTHBXRqw]
Wilson is really pushing the envelope when it comes to player customization and initial reviews are highly rated. Players are no longer looking for basic gear, they want something unique and that represents their style and personality. Keep a close eye on Busted Wallet in the next few weeks as we do full hands-on reviews of the customization website and the products that we create. We are also looking forward to giving our readers an inside look at the actual production process of the gear. Stay tuned!
To learn more go to: demarini.com/custom or wilson.com/custom/gloves/
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